| NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BUSINESS BESTSELLER USA TODAY MONEY BESTSELLER "Tough times do or break people. My friend Gary teaches you how to do the tragic into magic. Read & reap from this excellent book."
--Mark Victor Hansen, Co-creator, #1 New York Times excellent selling series Chicken Soup for the Soul
Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash. Author, Richest Children in America "Real estate buyers and sellers have to SHIFT their mindset to new and extra creative strategies in this challenging real estate market. This book shows them outstanding ways to survive and thrive."
--Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire. "Modify happens. It's natural. It's ever present. It's reoccurring. So when markets shift you want to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is ideal for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors want to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure this you get your head back in the strategy and enhance your market share, irrespective of strong or weak market conditions. It's a excellent book – read it today."
--Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009 "Want help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you want today to thrive tomorrow. Shift is rich in simple-to-comprehend strategies, charts, and illustrations this show you exactly what you want to do to thrive in today's very challenging and 'shifted' real estate market."
--Bernice Ross, Inman News The Millionaire Real Estate Series
Extra than 1,000,000 copies sold! SHIFTS happen… Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to get your business to the next altitude. Together can convert your business and your life. You can modify your thinking, your focus, your actions, and, ultimately, your outcomes to get back in the strategy and ahead of the competition. The tactics this jump-begin your business in tough times will power it forward in good times. No matter the market-shift! SHIFT explores twelve proven strategies for achieving success in any real estate market, counting - Master the Market of the Moment: Short Sales, Foreclosures, and REOs
- Make Urgency: Overcoming Buyer Reluctance
- Re-Margin Your Business: Expense Management
- Locate the Motivated: Lead Generation
- Extend the Options: Creative Financing
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Any agent, new or experienced, independent or franchised, big broker or little broker, can benefit from this book!
Shift is truly a guidebook for real estate agents/Realtors old or new, IN ANY MARKET even though it's marketed as (see the title) helping agents through the current "buyer's market". Many agents - with experience limited to the booming "seller's market" we experienced in the US between between 2001 and 2007 - were (and some still are) SHOCKED by the shift in the market and what that did to their business, income, lifestyle, etc. Gary Keller explains what happened (and how it's happened before and will happen again) and what the options are for real estate agents. Those that choose to tough it out and stay in real estate, can learn viable strategies to get leads, convert the leads to contracts, and close and get paid in the current market. In fact, the strategies can (and will) be aptly applied in any market.
Tip/hint: Gary recommends taking the book to a local office supply store and having them spiral bound it so it can be used as a field guide of sorts. VERY GOOD IDEA. Thanks for awesome book-delivered coaching/mentoring Gary!!! |